Jim Lawless

Jim Lawless

Jim is one of the most inspirational and highly sought-after business speakers in Europe. He is only authority on change and personal development to have put his life on the line to prove his theories.

After starting life as a City lawyer, he moved in-house to become International Legal Counsel at ICL (now Fujitsu) before founding the cultural change consultancy Optimise (now Taming Tigers Group) in the late 90’s. His clients have included Apple, Legal and General, BT, AstraZeneca, Barclaycard and the NHS.


In 2003, an audience member bet Jim £1 that he could not prove the power of his Ten Rules for Taming Tigers - by becoming a jockey and riding in his first televised race within 12 months. It was a good challenge as he was 3 stone too heavy to be a jockey and couldn’t ride a horse.

Working with the Ten Rules as his guide, he took delivery of his pound on 22 November 2004 on returning to unsaddle from the 12.00 at Southwell. On being a jockey Jim says “it took many years, but at last I found a place where being short is an advantage.”

Jim advises teams and individuals in some of the UK’s leading companies, writes regularly for a range of publications including Finance Week and Personnel Today and is a columnist for the Institute of Leadership and Management’s periodical “The Edge”. He is MD of Taming Tigers Group and the author of the book “Taming Tigers”.

presentation topics

Inspirational/Motivational Keynote and call to action – Taming Tigers,
Gaining The Mental Edge in Sales,
Building Winning Teams,
Taking the leap into leadership – Taming the Leadership Tiger,
Leading Change,
Engaging the Organisation,
Leadership Communication,


"I have worked with Jim on stage at three high-profile Barclaycard leaders' conferences. Not only is he engaging, challenging, inspiring and very funny but he delivers a practical, compelling model for achieving results which he has risked his life on the racecourse to prove" - Gary Hoffman, Exec Director of Barclays PLC, Chairman of Barclays UK Banking and Barclaycard

“Your Key Note presentation was spot on and linked perfectly. You managed to bring across a strong inspiring message, packaged in a story that was also a lot of fun” - Elke Anders, Lead Organiser, HP Software Universe (Closing Keynote) Nice

"You did an outstanding job closing our European Sales Kickoff in Barcelona, you delivered a faultless performance, capturing our imagination with your racing analogies and using humour to engage with a pan-European audience. The '10 rules for taming tigers' resonated with our people” – Jo-Anne Miller, HR Director, Sun MicroSystems / StorageTek, Barcelona

"This was a very important event for my department. Your challenging and inspiring presentation and professional (but hilarious) hosting made the day for us. One of the delegates went straight back and ran a 'Taming Tigers' training session for his own team! No racehorses where involved, thank heavens. " - Ian Dyson, Finance Director, Marks and Spencer plc