Alex Fynn worked as a director at Saatchi & Saatchi advertising for nearly 20 years handling some of the biggest advertisers in the UK including Procter & Gamble, the Health Education Authority and Cunard together with a number of clients in sports, such as Tottenham Hotspur and the Football League.
As a result of his sporting experience he worked as a consultant advising clubs and federations on media and marketing, specialising in television rights. In this capacity he advised the Football Association, the Rugby Football Union, the British Athletics Federation and a number of top football clubs including Manchester United and Celtic.
As a result of these activities he is acknowledged as one of the architects of the Premier League [the Sunday Times called him "the spiritual godfather of the Premier League"] and the Champions League and is recognised as one of the leading 'gurus' of football.
He has lectured and broadcast on the politics and the business of sport and is the author of a number of best selling books on the subject.
His specialist subjects for speaking are:
The Secret Life of Saatchi & Saatchi - the rise and rise of an advertising legend,
Brands and their role in marketing especially related to football
The Selling of Football - how the Premier League has been both a force for good and evil,
The Television Revolution - how the television spectacular has taken over from the live event
The European Super League - the future of international competition,
A Place for Everybody - a restructuring of English football.