Rita Clifton

Rita Clifton
Rita Clifton has been called 'The doyenne of branding' by Campaign magazine, 'Brand guru' by the Financial Times, and the Daily Telegraph described her as 'The Brand Leading the Brands'. 
 
 
Rita has worked with many of the world's leading companies on their brand strategy. Clients have included BMW, Rothschild, PwC, British Airways, Procter & Gamble, Marks & Spencer, Barclays, Thomson Reuters, PepsiCo and Visa International. She has appeared on TV and radio, including CNN, BBC, Channel 4, Sky and Bloomberg, on business, brand, marketing and communication issues and has been a regular guest on Radio 4's The Bottom Line with Evan Davies, and on Sky News with Jeff Randall. 
 
She has appeared on the TV series 'Business Nightmares' and also the Steve Jobs documentary 'Billion Dollar Hippy', as well as on Murnaghan, the Daily Politics Show and Any Questions? with Jonathan Dimbleby.
 
She speaks around the world on subjects as diverse as leadership, corporate reputation, innovation and communicating sustainability, as well as all aspects of branding and marketing, including personal and nation branding, branding in the digital age and how to build a world class brand. She has written the best selling book 'The Future of Brands', two editions of The Economist book 'Brands & Branding' and has been a reviewer and columnist for the Financial Times, Management Today and Marketing Week as well as a regular commentator in national and international press and magazines. 
 
From 1997 to 2012, Rita was London Chief Executive and then Chairman at Interbrand, the world's leading brand consultancy, and before that Vice Chairman and Strategic Director at Saatchi & Saatchi. Her portfolio of chairing and non-executive directorships include Bupa, Nationwide, and Populus as well as chairing BrandCap and speaking and writing about brands.  Her pro bono roles include the boards of WWF, of the Henley Festival and as chair of The Conservation Volunteers. She has worked with Sir Jonathon Porritt on environmental and sustainability issues and served on the UK Government's Sustainable Development Commission and the Assurance and Advisory Board for BP's carbon offset programme 'targetneutral'. 
 
In 2009 she was made President of the Market Research Society, and is a Fellow of the Marketing Society and the Royal Society of Arts. She has been voted one of the 75 Women of Achievement in the fields of advertising, media and marketing over the past 75 years, has been named in the Power 100 list by Marketing magazine, and was shortlisted for the Credit Suisse Outstanding Business Woman of the Year.