Clive Humby

Chris Humby

Clive Humby is a leading marketing analyst, with a blue chip client list. A specialist in customer retention, he was the chief architect of Tesco's Clubcard and segmentation programme.

Clive co-authored 'Scoring Points: How Tesco is winning customer loyalty' which details how the supermarket giant harnessed technology to reinvent itself and analyses its relationship with customers. As well as dominating the grocery sector in Britain, Tesco has become the world's largest online grocer and a global retailer selling everything from travel insurance to televisions.

 

Clive's presentations describe how Clubcard helps Tesco to learn more about its customers. In a tough competitive climate in which consumers chase the best deals, Clive explains how loyalty really works and how segmentation allows you to target special offers at low cost - with maximum returns on investment.

Chairman and co-founder of dunnhumby, a leading international marketing company, providing both consultancy and facilities managed services to a broad range of blue-chip clients, Clive was responsible for working with clients on their marketing and communications strategy and dunnhumby's strategic direction.

Prior to forming dunnhumby in 1989, he was Chief Executive of a major market analysis company. He has over 25 years experience of applying mathematical modelling methods to marketing, retail location and retail decision support. He has been responsible for the development of many major innovations in marketing segmentation and retail marketing, such as the ACORN system.

Clive is actively involved with education, especially in the area of marketing technology and measurement.

He is a Visiting Professor, Integrated Marketing at Northwestern University, Chicago; a Visiting Professor at Cranfield University Business School; an Honorary Life Fellow of the Institute of Direct Marketing and a Visiting Fellow at Kingston Business School. He has published numerous papers on valuing brands and customers, segmentation strategy and location planning. He has a BSc Maths and Computing (Sheffield), is a member of the Market Research Society and Operational Research Society and is a Fellow of the Institute of Direct Marketing.