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Tony Anderson is best known as the first
Marketing Director of easyJet, launching what has become one of Europe’s
best known and most successful new brands. After working with
entrepreneur Stelios Haji-Ioannou to establish easyJet, Tony went on to
take the easy brand into new territory becoming easyGroup Marketing
Director and becoming a board director at other easyGroup companies.
He has also held Executive positions in
the UK and North America with easyJet’s most famous rival British
Airways and counts HSBC, Thomas Cook Group and internet bank egg among
former employers.
Among the UK’s leading marketing names he
has been shortlisted for the prestigious marketer of the year award and
featured in the Marketing Power list. Tony is the author of “Gorilla
Marketing” one of Amazon’s best selling business books of 2010. |
