Where To?
Book Barbara Cassani here for speaking engagements.
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Barbara Cassani |
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An
American who has lived in London for much of the last 18 years, Barbara has
spent most of her career in the airline industry; first as a manager at British
Airways and from 1997 to 2002 as Founder and CEO of budget airline Go.
Go was started-up with a £25m investment by British Airways. It made a profit
within 3 years and Barbara headed a £110m management buyout, backed by 3i. A
year later the company was sold to easyJet for £374m. In 2002, Barbara was named
Veuve Clicquot Business Woman of the Year and was voted Entrepreneur of the Year
among the readers of a top UK broadsheet.
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| She has long enjoyed participating in sport. She owns two three day eventing
horses that are competing in the UK at the highest levels. She competes herself
at a lower level and supports sporting endeavor across the board. She is married to a Briton and has two children. In 2003 she released a best selling book, "Go - An Airline Adventure" that recalled her time at Go. The book was voted the WH Smith Best Business Book by readers in 2004. She is in demand around the world as a lively and engaging speaker on leadership and start-ups - drawing upon her experiences in the airline sector and at the Olympic bid. |
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